e-commerce: web:

Chucs

e-commerce
web design

A redesign of Chucs Dive & Mountain Shop was commissioned when I was working ar Propeller Communications to reach out to a wider fashion conscious audience, whilst still retaining their current loyal following. Heritage is a key part of the Chucs brand so this ranked highly within the web design brief. Throughout the development of the site design I also established a new brand direction for Chucs. A strong family of fonts were selected along with photographic styling and additional brand elements.

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